Brand-led presentation
A visual direction rooted in skate and streetwear culture.
PROJECT 10 / Lifestyle & retailBrand exploration
DRY Skateboards
A digital identity with a little more attitude.
THE PROJECT
A digital identity with a little more attitude.
THE STARTING POINT.
A lifestyle brand needs an online experience with a distinctive point of view, where products and the culture behind them feel connected.
THE APPROACH.
The DRY explorations combine editorial product layouts, motion and Abu Dhabi-inspired campaign storytelling. They demonstrate how a website can express a brand beyond a conventional product grid.
WHAT WENT
INTO THE BUILD.
Products with context
Editorial layouts give merchandise a place within the broader brand story.
Motion with personality
Animated presentation adds energy to the browsing experience.
